12 Marketing Trends that Will Make an Impact in 2016

If 2015 has been a good year for online marketers, predictions say that 2016 will be a whole lot better. We pooled together this year’s trend and statistics to give you next year’s game changing marketing trends. Here’s the round-up of the trends carefully picked from influencers, marketing biggies and the analytics that said it all. Key takeaways include: Leveraging … Read More

10 Steps for getting your business on social media sites

Getting involved in social media starts with a plan and a presence – here is the blueprint we use to setup our clients on social media sites. Click the steps to go directly to the signup pages. 1.  Signup for a Gmail account or convert your email to a Google Account 2. Setup a Facebook page for the business  3. … Read More

Basic Website Strategy

It all starts with a plan. No sense in building a website without one – and I don’t mean design concepts and wireframes. That’s all well and good, and obviously important but the real plan should focus on content. For a small business, your website needs to do 2 basic things – 1. Explain your products and services to existing … Read More

Why Small Businesses Should Use a Trusted Email Marketing Service

Email marketing can do fantastic things for a business, whether your intended audience is another business or you’re directly targeting the consumer.  Email marketing is a proactive formula – rather than relying on search engines and advertising to deliver traffic to your website, collecting email addresses both online and in person when you’re dealing with your clients can provide you … Read More

Online Reputation Management Basics

As a quick followup to my previous post, here’s a primer on reputation management. You might be a successful online business owner and you might have a strong customer base but you can never do without online reputation management. Online reputation management or ORM is generally an industry (as well as a concept) that aims to study, monitor and control … Read More

Social Media Marketing—How to Build Your Brand, Loyalty, and Customer Base

It wasn’t too long ago when TV audiences were at the mercy of commercials telling them what to eat, what to wear, and what to buy.  These days, the dynamic has shifted, with more and more consumers turning to the Internet for their daily information and entertainment needs, and advertisers are scrambling to catch up. Fortunately for advertisers, this scenario … Read More

Reputation Management—Why It’s Important!

If you have a reputation for selling shoddy products and services at a ridiculously high price, whereas your number one competitor sells better stuff at more affordable rates, who do you think people are going to choose?  If you are known to never deliver promised purchases on time, how long before the last of your customers gets up and leaves … Read More

Why small businesses need a website

One of the most common questions I’m asked by business owners is “Why do I need a website anyways?” Most small businesses start with very little capital. They encounter the pressure to advertise their products and services but are challenged with the amount of money they could allot for this marketing activity. In today’s cut-throat market operations, most small business … Read More

Sales Conversion to Help Turn Clients Into Customers

You might have a website that has an increasing amount of traffic but if this traffic stats is not turned into sales, then you have only accomplished a fraction of your business goal. Having an online business can be tough especially if you do not understand the need to turn how to transform your visitors into sales or if you … Read More

Pay-Per-Click — Free Tips on How to Write the Perfect Campaign

The success of any online venture is largely determined by visibility.  You become visible when your ad shows up alongside search results.  In order for this to happen, web surfers enter keywords or keyword phrases into the search box, and if those words match your own list of preset keywords, which trigger your ad to appear, you pay a certain … Read More