Selling Online? Make It Easy To Buy From Your Site!

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, … Read More

7 Great Ways to Increase Website Traffic Immediately!

Having a website isn’t enough anymore.  The build it and wait for traffic to find it strategy doesn’t work, and no traffic means no sales.  In order to make your internet presence a successful one, you need to generate website traffic. If you already have a site and want to think that you are not getting the traffic they are supposed, … Read More

Website Analytics – Reviewing your web traffic

Analyzing your web traffic statistics is critically important for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. Much more effective than … Read More

Evaluating your Website Results – A bit about Conversion Rates

Most Internet Marketing strategies begin with a website, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will … Read More

The Why & How of Article Marketing

Article Marketing is a pretty big topic for many reasons.  Article marketing is a type of advertising in which you write short articles related to your industry.   These articles are made available for distribution and publication online, and each article contains a bio box and byline that include references and contact information for the your business. Well-written content articles released … Read More

More Social Networking – Should I be LinkedIn?

In previous posts, I’ve been asked about Twitter and Facebook.  Most business owners have heard of these, as there is daily mainstream media coverage of both services. Recently, LinkedIn has come up in my consultations a few times, and I was initially surprised to get questions about it.  LinkedIn is a social network for professionals and business men, it’s an … Read More

What is Search Engine Optimization and how is it important?

There seems to be a lot of confusion around search engine optimization.  Both the need for it and the methods of going about it are constantly questioned, but SEO isn’t as mysterious or complicated as it’s been made out to be. What is search engine optimization? Basically, Search Engine Optimization (SEO) is the process of making your web content more … Read More

How Can Twitter Benefit My Business?

Twitter is a free social networking site.  It is a micro-blogging service that enables its users to send and read other users’ updates known as tweets.  The updates are currently limited to 140 characters in length. Twitter was originally conceived as a platform for communication among individuals, however as the user base continues to grow (Twitter is estimated to be … Read More

5 Steps to Search Engine & Directory Inclusion

Assuming you have a website and you’re looking to expose your products and services online, it can be a difficult task to figure out how and where to list yourself.  Being listed online in search engine results and in directories is important, but listed doesn’t equal found. Floating around online there are many, many articles about how search engines surpassed … Read More

Facebook for my Business? Yes!

Facebook is interesting.   It’s growing as an incredible rate worldwide, but many people dismiss it as a resource for businesses, and most people are unaware of exactly what Facebook can do for a business or brand. I frequently discuss Facebook as an opportuity for small businesses to connect with people that are interested in the things they do, through … Read More