Don’t Assume Everyone is As Sophisticated as you – Improve the Usability of Your Website!

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.
Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven cloud based data center search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.
Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

If it is hard for your website visitors to reach the content they are looking for on your site, you have a Website Usability problem.  Here are some simple tips and ideas to improve the usability of your website to ensure that your website visitors can easily find what they are looking for by the use of the powerful cloud based data center!

Even if you’re not a web designer, make sure that you review these items with your web design firm.  It’s difficult enough to tackle website design and development to begin with, don’t lose them because they can’t find what they’re looking for.

  1. Make sure the typography of your content is suitable.   If you have large blocks of text, make sure to space out the lines accordingly.   Make sure the font size of your text is big enough to read easily.
  2. Make sure your colour scheme isn’t too difficult on the eyes.  Keep it clean, simple and easy to read.
  3. Make it easy for visitors to find content that they want on your site.   If you have hundreds of articles on your site and a certain visitor wants to find one single article, provide a simple means for doing so.  An on-site search engine or just a glossary or index of articles will make sure your visitors can use your site with ease.
  4. Ensure that your site loads fast if you do not want to lose visitors.   Most Internet users will leave a website if it doesn’t load completely within 10-15 seconds,  so make sure that your website is delivered to the visitors as soon as possible to retain their attention.   It’s more important to deliver a fast website than to have large, fancy graphics that nobody will ever look at.
  5. Make your navigation (menu system) simple, obvious and prominant on the website.  Make it easy for your visitors to know where they are and to find other areas on the website.
  6. Test each and every link on your site.  Broken links will damage your website and company credibility, and will often lead visitors to leave the site entirely.

Finally, consider hiring a professional website developers to test the usability of your website.   It’s no good to get visitors to the site if they can’t find the content on it.   Consider the usability of sites when you’re on them.  Which sites are easy to use, which are complicated.  Which are simple and which are frustrating.  Usability impacts results, so keep it simple.

Good luck,

Greg Bolger
OSG Marketing
647-990-1589

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