What is Search Engine Optimization
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand what SEO really means, and how it works you need a professional to manage your SEO Services.
Let’s break it down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Local Search Engine Optimization Services
Are you on the map?
If your customers come to your location to do business, being found on Google Local+ (formerly known as Google Places) is critical for your business. Getting registered, found and ranked on the map can be frustrating and time-consuming for small businesses but it is critical for you to hire a company like the Marketing Agency in Austin in order to help you out.
- Over 40% of searches are local
- Over 80% of all mobile searches for local services and products
Not being ‘on the map’ means you are losing business every time someone searches and you cannot be found. Having a franchise or a business with multiple locations can compound these problems requiring the creation of a holistic and consolidated strategy for local search engine optimization.
Putting your company on the map.