Online Reputation Management Basics

As a quick followup to my previous post, here’s a primer on reputation management.

You might be a successful online business owner and you might have a strong customer base but you can never do without online reputation management. Online reputation management or ORM is generally an industry (as well as a concept) that aims to study, monitor and control a website’s (or in your case, an online business) reputation over the Web. We all know that your reputation on the worldwide web is not just a matter of how great a businessman you are or how great your products are but also on how you manage to create a lasting and strong reputation that serves your business well.

When it comes to online reputation management basics you also have to know that your online reputation can be affected both by your content as well as user-generated content. While you can easily control what you put on your site, it is more difficult to control what users, visitors, readers, and customers put on your site – genuine or not. These can come in the form of comments, negative publicity, bad wordings and even false claims. The good news is that you can control the possible damage and you can even prevent it as long as you employ online reputation management promptly.

There are free tools which can help you apply online reputation management or you can also hire SEO experts and damage-control teams to put the “online fire” out. Needless to say, you need to recognize the importance of your online reputation especially if you want a credible and sturdy business that can last long.

You can protect your online reputation by knowing where to look and finding where people are talking about you.  For a free, no obligation one hour consultation, contact OSG Marketing today!

Greg Bolger
OSG Marketing

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