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Home Website Analytics

Website Analytics & Website Tracking


Turning Statistics into Sales


OSG Marketing website analytic solutions tracks your website visitor behavior to effectively identify which keywords bring you the highest Return on Investment.  OSG Marketing has achieved Google Analytics Qualified status, assuring you of our commitment to the highest standard of analytics implementation.

Analyzing visitor behavior is important to improving the performance of your Web site. It is crucial to track your web visitor statistics correctly. OSG Marketing utilizes Google Analytics and for information that is turned into a comprehensive report and meaningful action plan specific to your target market and your site's performance.

 
Greg Bolger, OSG Marketing - Google Analytics Qualified Individual

Our Website analytics services include:


Visitor behavior

  • Which search engines your visitors are using.
  • What keywords resulted in clicks.
  • How visitors navigate throughout your site.
  • What action they take while there.

Analytical Measurements

  • Visits = the number of visits to the website over a specified timeframe
  • Pageviews = the total number of page views for those visits.
  • Pages/visit = the average number of pages viewed per vist .
  • Bouncerate = the number of people that leave on the first page.
  • Average Time = The average amount of time a user spent on your website.
  • Unique visitor monitoring

Traffic Sources

  • Search engine = site designed to list sites for relevance.
  • Direct Traffic = are people that put your URL into the address bar,
  • Referring Sites = Sites that link to you.
  • Geographic Sources

 


All of these analytical details can be drilled down by date and content to create very powerful trend information that we use to make adjustments to the content of your website to increase the potential for a conversions.  You'll receive analysis of all marketing efforts, from click-to-sale, including Pay-Per-Click (PPC) campaigns, direct email response rates, affiliate marketing programs and more.   You'll receive detailed feedback on individual keyword performance in each PPC campaign to maximize conversion rates, increase sale and lower cost per sale or lead.

Meaningful website analytics ensure your marketing dollars deliver the results you expect.OSG Marketing can develop a result-driven campaign for you.

 


 

 
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